Dave,
The one in the picture is a limited, I.A. 2011 rod of the Yr. it was $72, It was produced by Adam Bricker of Bricker's custom rods. This particular model is meant for a lite jigging rod for perch/crappie or a lite saugeye/walleye bite.
I have since ordered a custom UL spring bobber he builds. I will post some pics when i receive it. I received a repeat customer discount on it, but retail for this one was $100.