Ice Fishing => General Discussion => Topic started by: OldSailor on September 14, 2013, 11:52:31 AM
Title: Reading material
Post by: OldSailor on September 14, 2013, 11:52:31 AM
Something to read until the In-Fisherman Ice Annual magazine!! ;D http://www.in-fisherman.com/ice-fishing/ (http://www.in-fisherman.com/ice-fishing/)
Title: Re: Reading material
Post by: Banker on September 16, 2013, 08:44:41 AM
Fishing and the American Consumer Fishing is one of the most popular pastimes in America and nearly 25% of all men (and 8% of all women) participated in the sport last year. Marketers sometimes overlook this demographic as too narrow to be considered a viable audience for their advertising messages – however, angling enthusiasts represent every facet of American life – from the father of four who looks forward to his weekend excursions with family, to the doctor or professional who travels to Iceland every year to catch salmon with fly and rod. Interesting facts you may not know about this market also include the following: n Fishing is ranked the 6th most popular recreation activity by the National Sporting Goods Association, preceded only by walking, swimming, exercise, camping and bowling. n Fishing is more popular than golf and tennis combined. n One in every six Americans 16 or older go fishing. n Anglers spend $1.1 billion per year just on bait (and $378 million on ice). n More people go fishing every year than go to Orlando’s Disney World – the world’s most popular resort. n The sportfishing industry supports more jobs than the U.S Postal service - and has 10 times the revenue of the America’s commercial seafood industry. Take Advantage of this Diverse, Active and Influential Consumer by Leveraging the Synergies of the Florida Sportsman Brand Independent Research by Dynamic Logic and Millward Brown confirmed that the most effective approach to driving consumer ‘purchase intent’ is to rely media synergy to best drive results. Key revelations from 32 studies conducted from 2003 through 2007 include: n Three media were better than two, and two media were better than one in generating results. n The combination of TV and magazines provided more response (versus TV alone) than did TV plus online. n Print was most effective in driving online traffic – and that traffic increased considerably when URLs were included in advertising and marketing messages. Cumulative Effects of Different Media Combinations Pre/Post Point Change (Index vs. TV Alone) Aided Brand Awareness Advertising Awareness n TV Only n TV+Online n TV+Magazines n TV+Magazines+Online Note: Results reflect the impact of different media combinations expresses as an index with TV as the base medium Sources: 2006 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, The U.S. Fish and Game Division of the Department of the Interior; Hunting and Fishing: Bright Stars in the American Economy, The Congressional Sportsmen’s Foundation, 2007; Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007; The Magazine Publishers Association. In-Fisherman represents a powerful convergence of targeted, multi-media communications tools, including awardwinning magazines, special interest publications, nationally acclaimed television and radio programming, live events, tournaments, books, DVDs and digitally-delivered content. As such, In-Fisherman is uniquely positioned as the leading information provider to freshwater fishing enthusiasts. Net result; the industry’s most respected companies have relied on the power of the In-Fisherman integrated brand to deliver results for over 30 years. 100 149 175 224 100 145 218 230 In-Fisherman Magazine 2013 Demographic Highlights % Comp T otal Audience 3,467,000 Men 95% Women 5% Median Age 46.0 Married 74% Attended College 67% Management/Professional 22% Tradesmen/Craftsmen 29% Average Household Income $96,000 Average Household Net Worth $717,000 Went Fishing, Past 12 mos. 97% Went Freshwater Fishing, Past 12 mos. 97% Went Ice Fishing, Past 12 mos. 30% Went Shore Fishing, Past 12 mos. 48% Went Fly Fishing, Past 12 mos. 16% Went Salt Water Fishing, Past 12 mos. 16% Average Number of Days Fished, Past 12 mos. 47.1 Average Number of Days Spent Freshwater Fishing, Past 12 mos. 36.5 Average Number of Days Spent Ice Fishing, Past 12 mos. 3.6 Average Number of Days Spent Shore Fishing, Past 12 mos. 10.4 Average Number of Days Spent Saltwater Fishing, Past 12 mos. 1 Average Number of Days Spent Fly Fishing, Past 12 mos. 2.3 Took an Overnight Fishing Trip within the U.S., Past 12 mos. 63% Average Number of of Overnight Trips Taken within the U.S., Past 12 mos. 3.6 Own Fishing Rod 99% Own a Baitcasting Rod 86% Own a Spinning Rod 83% Own a Spincasting Rod 70% Own Fly Fishing Rod 47% Own Ice Fishing Rod 42% Own Fishing Reel 91% Own Baitcasting Reel 79% Own Spinning Reel 77% Own Spincasting Reel 60% Own Fly Fishing Reel 42% Own Ice Fishing Reel 36%
Title: Re: Reading material
Post by: Ntoiceman36 on September 16, 2013, 07:48:23 PM
Wow can the ifo server handle all this info,i know my brain was quivering trying to absorb it! :-)
Title: Re: Reading material
Post by: snowcone on September 16, 2013, 08:31:10 PM
dude that was the most detail I have seen since the laser I installed in texas..wow....
Title: Re: Reading material
Post by: slabslayer on September 17, 2013, 06:50:31 AM
That was very interesting, thanks for taking the time to post it.