I doubt that John has any discount codes up for the online store. SD is not a huge operation like you might expect. The online store is a bug part of their business, but the store itself is not megastore like Outdoor World or Cabela's.
Having said this, the selection is phenomenal and the guys work very hard to provide superior online and in-store shopping experiences. Feel free to call the store. You're likely to get the owner himself on the phone, and you may ask him personally if they are running any type of a special.
I hope this has been helpful.