I admit I dont go to the flea markets hardly at all, but my wife does. She called me (I was out on the boat fishing! LOL!) last fall to tell me she bought me some Erie Dearies, some new and some used. Well she wound up gettting somewhere north of 80 lures for about $25 bucks! With an average price of $3-$4 per lure...I'd say she did pretty good!